Seems that the much-anticipated – (yeah, well) – advertising model for Twitter is finally showing its face to the world.
The model calls for the ability for advertisers to pay for their tweets to be inserted into your Twitter stream, and for promoted topics to appear in the list of “trending topics”. I was sceptical at first as to how obtrusive they might be – the “Promoted by Verizon Wireless USA” is only a mouse-over event – so the little yellow “Promoted” badge seems okay at this stage.
If they stay as innocuous as the screen shot above, I think they’ve found the right balance.