Can Woolworths Really Do This?

On a recent trip to the supermarket, I spotted this interesting piece of advertising:

I don’t know about you, but if I was CSR I would be pretty annoyed that my product had been singled out and jammed into the faces of customers as being the “bad choice” against the in-house brand.

Doesn’t seem quite right to me.

  • I wonder how much the major makers are going to put up with this. Unless they are also making the home brand sugar as well. Which is entirely possible.

    • Quite possible, indeed. Still doesn’t seem very fair.

  • very nicely done Google, the AdSense ad on the bottom right presents an advert for Woolworths credit cards … click, click 😉